Books: A Top Performing Investment
I just read Peopleware for the first time last night. It's a classic I should've read years ago.
People are generally pleased with a 15% return on an investment. For me, business and technology books provide a return on investment that is often orders of magnitude greater. In fact, at Latitude, we have a bottomless book budget because we’ve learned the insight gained from a single chapter can provide a massive ongoing ROI. Indeed, the books we’ve read have profoundly influenced how we function as a company, our business strategy, and how we relate to the world.
I sometimes go online and order a dozen books at a time. The only cost I consider with a book is my time to read it; I can get through an average book in an evening or two. While it can be hit and miss, the Internet makes it fairly straightforward to distinguish the wheat from the chaff (similarly, I won’t even consider watching a movie now without first reviewing the ratings on Rotten Tomatoes).